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A recent article on Cisco.com featured Jeff Yarbrough of LA Luxe Group…

A TREND REALTORS ARE JUST BEGINNING TO EMBRACE is using videos to tell a story—a short movie, if you will—with the property serving as the location. In one such video created by an Australian real estate team, a scantily clad woman bound to a chair in a swanky house screams into a nearby smartphone for help. On the other end of the line, as a SWAT team races to the rescue, an emergency operator asks the damsel to describe the property’s location and layout—a dramatic pretext for a rapid video tour of the place. Slickly produced, racy and tongue-in-cheek, the video certainly stands apart from more traditional marketing approaches.

Realtor Jeff Yarbrough, of Keller Williams in Beverly Hills, says he has had great success with a similar approach. Hiring an actor and a two-person film crew with a digital camera and small lighting kit, he creates “lifestyle videos” that not only showcase the home, but also suggest the lifestyle of the buyer and what the neighborhood offers. A recent example, for a property in the Hollywood Hills near the Sunset Strip, garnered 17,000 “Likes” on YouTube and landed a buyer who precisely fit the target buyer profile and lifestyle, Yarbrough says.

“Five years ago, you would have needed five or 10 people on site to make a film like this,” he says. “Today, you can do it on an iPhone. It’s really technology that’s pushed it to the point where we can accomplish this with a reasonable budget in a reasonable amount of time.”

See another example of Jeff Yarbrough and LA Luxe Group’s video marketing:

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